Política de Privacidad

OMNI Channel — Guatetrending

Última actualización: 25 de marzo de 2026

1. Introducción

OMNI Channel, operado por Guatetrending ("nosotros", "nuestro" o "la Plataforma"), es una plataforma de gestión de comunicaciones omnicanal con inteligencia artificial. Esta Política de Privacidad describe cómo recopilamos, usamos, almacenamos y protegemos la información personal cuando usted utiliza nuestros servicios o cuando interactúa con los negocios de nuestros clientes a través de canales de mensajería integrados.

Al usar nuestros servicios, usted acepta las prácticas descritas en esta política. Si no está de acuerdo, por favor no utilice la Plataforma.

2. Información que Recopilamos

Recopilamos los siguientes tipos de información:

3. Uso de Datos de la Meta Platform

Nuestra Plataforma se integra con la Meta Platform (Facebook, Instagram, WhatsApp Business API) como proveedor de tecnología. Específicamente:

3.1 Uso de Datos de TikTok

Nuestra Plataforma se integra con TikTok (ByteDance) a través de la TikTok API v2 como proveedor de tecnología para publicación y gestión de contenido. De acuerdo con los Términos de Servicio para Desarrolladores de TikTok, divulgamos lo siguiente:

3.2 Uso de Datos de Usuario de Google (Google Drive API, Google Sheets API, Google Calendar API & "Omni Storage")

Nuestra Plataforma (OMNI Channel y su módulo de almacenamiento Omni Storage) se integra con los servicios de Google mediante OAuth 2.0 y las APIs oficiales de Google. En estricto cumplimiento con la Política de Datos de Usuario de los Servicios de API de Google (Google API Services User Data Policy), incluidos los requisitos de Uso Limitado (Limited Use), divulgamos de manera transparente lo siguiente:

4. Uso de Inteligencia Artificial

Nuestra plataforma utiliza servicios de inteligencia artificial de terceros (OpenAI) para:

Los datos procesados por IA están sujetos a las políticas de privacidad del proveedor de IA. No compartimos datos de usuarios finales con terceros más allá de lo necesario para el procesamiento de IA.

5. Base Legal para el Procesamiento

6. Almacenamiento y Seguridad

Su información se almacena en servidores seguros con las siguientes medidas de protección:

7. Retención de Datos

Retenemos los datos personales durante el tiempo necesario para proporcionar nuestros servicios:

8. Compartir Información con Terceros

No vendemos, intercambiamos ni transferimos su información personal a terceros, excepto en los siguientes casos:

9. Transferencia Internacional de Datos

Sus datos pueden ser procesados en servidores ubicados fuera de su país de residencia. Tomamos medidas contractuales y técnicas para garantizar que los datos transferidos internacionalmente mantengan un nivel adecuado de protección conforme a las leyes aplicables.

10. Sus Derechos

Usted tiene derecho a:

11. Eliminación de Datos

Para solicitar la eliminación de sus datos personales, puede:

Procesaremos su solicitud dentro de 30 días y confirmaremos la eliminación. Al eliminar datos, se borrarán permanentemente las conversaciones, perfiles de contacto, memorias de IA y cualquier información asociada.

12. Cookies y Tecnologías de Seguimiento

Utilizamos cookies esenciales de sesión para mantener su autenticación en la plataforma. No utilizamos cookies de publicidad ni de seguimiento de terceros.

13. Cambios a esta Política

Nos reservamos el derecho de modificar esta política de privacidad en cualquier momento. Los cambios serán publicados en esta página con la fecha de actualización. El uso continuado de nuestros servicios después de cualquier cambio constituye su aceptación de la política modificada.

14. Contacto

Si tiene preguntas sobre esta política de privacidad o desea ejercer sus derechos, contáctenos en:

Privacy Policy (English Version)

Last updated: March 25, 2026

1. Introduction

OMNI Channel, operated by Guatetrending ("we", "our" or "the Platform"), is an AI-powered omnichannel communications management platform. This Privacy Policy describes how we collect, use, store and protect personal information when you use our services or interact with our clients' businesses through integrated messaging channels.

By using our services, you agree to the practices described in this policy. If you disagree, please do not use the Platform.

2. Information We Collect

We collect the following types of information:

  • Account information: Name, email address, encrypted password when registering as a platform user.
  • Conversation data: Messages sent and received through WhatsApp, Facebook Messenger, Instagram Direct, TikTok, Telegram and WebChat, including text, images, audio and attachments.
  • Social media profile information: Name, profile picture and public identifier provided by Meta (Facebook/Instagram), TikTok or Telegram when you start a conversation.
  • Meta Platform data: When businesses connect their accounts via Facebook Login, we access: Facebook pages, Instagram Business accounts, WhatsApp Business accounts (WABA), access tokens, and post metadata for comment management.
  • TikTok data: When businesses connect their TikTok accounts, we access: basic profile information (username, display name, avatar), list of published videos, and content publishing functionality. The requested scopes are: user.info.basic, video.publish, video.upload, video.list.
  • Contact data: Phone number, contact name, preferences, interaction history and AI-generated memory profile for personalized service.
  • Technical data: IP address, browser type, operating system, session cookies.

3. Use of Meta Platform Data

Our Platform integrates with the Meta Platform (Facebook, Instagram, WhatsApp Business API) as a technology provider. Specifically:

  • We access Facebook Messenger and Instagram Direct messages to display them in our clients' centralized inbox.
  • We access comments on Facebook and Instagram posts to generate automated replies on behalf of our clients.
  • We use the WhatsApp Business API to send and receive messages on behalf of our clients.
  • We access page and Instagram Business account information to configure integrations.
  • We do not sell, license or share data obtained from the Meta Platform with third parties.
  • Meta data is used exclusively to provide the communication services requested by our clients.
  • We do not use Meta Platform data for advertising, user profiling for sale, or training our own AI models.

3.1 Use of TikTok Data

Our Platform integrates with TikTok (ByteDance) through the TikTok API v2 as a technology provider for content publishing and management. In accordance with the TikTok Developer Terms of Service, we disclose the following:

  • Data collected: Basic TikTok profile information (username, display name, avatar, open ID), list of published videos, and content publication status.
  • Requested scopes: user.info.basic, video.publish, video.upload, video.list. We only request the minimum permissions necessary for app functionality.
  • Purpose: Publishing videos to TikTok on behalf of our business clients, monitoring comments to detect purchase intent, and managing audience interactions.
  • Authentication: We use OAuth 2.0 for secure authentication. Access tokens are never exposed in client-side code.
  • Secure storage: TikTok access tokens and refresh tokens are stored encrypted (AES-256) on our servers. They are automatically renewed when they expire.
  • We do not sell or share data obtained from TikTok with third parties.
  • We do not use TikTok data for advertising, user profiling for sale, or AI model training.
  • Data deletion: When a user disconnects their TikTok account from our platform, we immediately delete the access tokens and associated data. Users can request complete deletion by contacting us at guatetrending@gmail.com.

3.2 Use of Google User Data (Google Drive API, Google Sheets API, Google Calendar API & "Omni Storage")

Our Platform (OMNI Channel and its cloud storage module Omni Storage, operated at https://omni.guatetrending.com) integrates with Google services using OAuth 2.0 and official Google APIs. In strict compliance with the Google API Services User Data Policy, including the Limited Use requirements, we disclose the following:

  • Google User Data Collected and Accessed: (a) Basic Google Account profile information (email address and display name) to identify the connected account; (b) Google Drive files and folders (scopes https://www.googleapis.com/auth/drive and https://www.googleapis.com/auth/drive.file) exclusively inside the dedicated OMNI_CHANNEL_STORAGE vault folder to store, organize per tenant, and stream multimedia assets (videos and images) uploaded by authorized users; (c) Google Sheets spreadsheets (scope https://www.googleapis.com/auth/spreadsheets) explicitly configured by the business client to synchronize CRM leads, sales orders, and appointment records; and (d) Google Calendar events (scope https://www.googleapis.com/auth/calendar) when the client enables automated appointment scheduling.
  • How We Use Google User Data: Information accessed via Google APIs is used solely and exclusively to provide and improve the user-facing features explicitly requested by the user within OMNI Channel / Omni Storage (cloud multimedia vault storage and streaming, spreadsheet synchronization for CRM/orders/appointments, and calendar booking).
  • Google API Services User Data Policy & Limited Use Compliance: OMNI Channel (Omni Storage)'s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
  • No Sale, No Advertising, and No AI Model Training with Google Data: We do not sell, rent, license, or trade Google user data with any third parties. We do not use data obtained from Google Drive, Google Sheets, or Google Calendar for serving advertisements, building advertising profiles, or training generalized artificial intelligence / machine learning models.
  • Data Storage and Cryptographic Security: All Google OAuth 2.0 tokens (access_token and refresh_token) and service account credentials are stored encrypted at rest using AES-256-GCM on access-restricted servers, and all data transfers occur exclusively over encrypted HTTPS / TLS 1.3 connections.
  • Data Retention, Revocation, and Deletion of Google User Data: We retain Google OAuth tokens and metadata only for as long as the user maintains the active integration. Users may revoke Omni Storage / OMNI Channel access at any time via their Google Account Security settings at https://myaccount.google.com/permissions, or request immediate and permanent deletion of all tokens and associated data by emailing guatetrending@gmail.com.

4. Use of Artificial Intelligence

Our platform uses third-party artificial intelligence services (OpenAI) for:

  • Generating automated responses to client messages.
  • Analyzing conversations to classify intents and sentiment.
  • Creating contact memory profiles for personalized interactions.
  • Generating conversation summaries and follow-up recommendations.

Data processed by AI is subject to the AI provider's privacy policies. We do not share end-user data with third parties beyond what is necessary for AI processing.

5. Legal Basis for Processing

  • Consent: When the end user initiates a conversation or interacts with our clients' channels.
  • Legitimate interest: To provide customer service and improve user experience.
  • Contractual obligation: To fulfill the services contracted by our business clients.

6. Storage and Security

Your information is stored on secure servers with the following protection measures:

  • Data encryption in transit (TLS/HTTPS) and at rest.
  • Restricted access through authentication and authorization.
  • Continuous security monitoring and rate limiting.
  • Meta access tokens stored in encrypted form.

7. Data Retention

We retain personal data for as long as necessary to provide our services:

  • Messages and conversations: Retained while the client's account is active, or until deletion is requested.
  • Contact data: Retained while the business relationship with our client exists.
  • Meta tokens: Stored while channels are connected and deleted upon disconnection.
  • System logs: Retained for a maximum of 90 days for diagnostics.

8. Sharing Information with Third Parties

We do not sell, trade or transfer your personal information to third parties, except in the following cases:

  • Meta Platform: To send and receive messages through Facebook Messenger, Instagram and WhatsApp.
  • TikTok (ByteDance): To publish content and manage interactions on TikTok on behalf of our clients. We only share the minimum data necessary for the requested functionality.
  • OpenAI: For natural language processing (without sharing personal identifiers).
  • Google Sheets: Only when the client configures data synchronization with their own account.
  • Legal obligation: When required by law or court order.

9. International Data Transfer

Your data may be processed on servers located outside your country of residence. We take contractual and technical measures to ensure that internationally transferred data maintains an adequate level of protection in accordance with applicable laws.

10. Your Rights

You have the right to:

  • Access your personal data stored on our platform.
  • Request correction of inaccurate or incomplete data.
  • Request deletion of your data ("right to be forgotten").
  • Withdraw your consent at any time.
  • Request data portability.
  • Object to data processing for specific purposes.
  • File a complaint with the relevant data protection authority.

11. Data Deletion

To request deletion of your personal data, you can:

  • Send an email to guatetrending@gmail.com with the subject "Data deletion".
  • Use our data deletion endpoint: https://omni.guatetrending.com/api/auth/meta/data-deletion

We will process your request within 30 days and confirm the deletion. Upon deletion, conversations, contact profiles, AI memories and any associated information will be permanently erased.

12. Cookies and Tracking Technologies

We use essential session cookies to maintain your authentication on the platform. We do not use advertising or third-party tracking cookies.

13. Changes to this Policy

We reserve the right to modify this privacy policy at any time. Changes will be posted on this page with the update date. Continued use of our services after any change constitutes your acceptance of the modified policy.

14. Contact

If you have questions about this privacy policy or wish to exercise your rights, contact us at:

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